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More boat, more power

Increasing boat lengths demand larger engines, easier boating

It’s no secret that outboard propulsion leads the industry when it comes to boatbuilders and consumers choosing a boat’s powerhouse. However if there were any doubt, one just needs to take a walk around a show like the Miami International Boat Show to see that outboards now reign supreme. Mercury Marine saw its presence at the 2019 Miami Boat Show increase by almost 200 outboard engines at the show. “We are pleased with our presence at the Miami Boat Show, one of the world’s marque marine events,” said John Pfeifer, Mercury Marine president. “Our new V6 and V8 engines, as well as the newly released 400hp Verado were all well represented. These are all propulsion products developed in-line with consumer expectations in saltwater markets.” Unlike the sterndrive segment, which is seeing flat lines or even a decline on the growth curve, the outboard segment continues to climb, showing a 12 percent increase for outboard engines and a 16 percent increase for outboard boats in retail sales revenue in 2017, according to reports from the National Marine Manufacturers Association. “All of the space you gain by moving the engines to the transom, it’s usable,” Honda Marine Senior Manager Michael Rickey said. “People realize the value there.” Pfeifer said that boatbuilders also gravitate toward outboard engines due to their lighter weight and the space they free up within the boat. “They can do more with the boat and include more features in the boat,” he added. From freshwater to saltwater and pontoons to center consoles, outboards are dominating the engine market. “Outboard propulsion is so much more refined today than it was 10 years ago,” Pfeifer said. “Everything is being driven by the versatility of today’s outboard engine.” Continue reading full story https://boatingindustry.com/top-stories/2019/03/19/more-boat-more-power/

3/20/2109 12:00:00 AM


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